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Welcome to THIRST

On Trade Expertise, Insights & Offers from Carlsberg Britvic


Thirst is an online digital brochure. It serves as a resource for on-trade customers, offering expertise, insights, and promotional deals across various product categories, including beer, wine, spirits and soft drinks. It’s a valuable and inspiring tool for customers, showcasing our product range and providing industry news.

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Latest edition

July 2026

Thirst July 2026

As summer trading reaches its peak, soft drinks are taking centre stage. This month, we're celebrating the return of Tango's iconic "You Know When You've Been Tango’d" campaign, a reminder of how powerful bold flavour, standout branding and consumer nostalgia can be.

This month’s key deals

  • Cask Deal - Buy 4 cases to get a bottle of spirit for FREE

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  • Echo Falls Blue Raspberry - £2 off per case

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  • Red Bull - Buy 2 cases of Red Bull Energy Drink to receive 1 free case of Red Bull Peach.

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Article Highlight

Sangria, but make it 26'

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Past editions

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